We are looking for a
COMMERCIAL DEVELOPMENT MANAGER - RETAIL
to fulfill a position in Budapest head office
Main responsibilities of the role:
• Owning full responsibility for trade marketing in modern trade, traditional trade channels Water, CSD & Snack categories (complex portfolio of more than 15 brands )
• Planning and implementing long term shopper strategies by identifying the most profitable and relevant shopper activations and opportunities and allocate proper budget across shopper touchpoints
• Leading the monthly business cycle process
• Leading, evaluating and ensuring innovative in-store programs including ideation, production of materials and execution communication to drive off-shelf placement and build brand awareness with consumers, with a focus on 360 degree integration
• Collaborating with key stakeholders (Brand Team, Sales Teams, Category Management) to identify, align and prioritize common sales goals for categories development and joint business annual planning
• Managing national retail marketing calendar, campaigns and all day-to-day communications internally and externally to respective teams, brand partners and key accounts
• Participating in annual marketing plan development to ensure that retail needs are incorporated into the brand plans from the beginning
• Driving shopper analytics, market and competition understanding, brand learnings and action plans in cooperation with Catman
• Managing trade budget
• Lead and develop a team of 4-6 subordinates on different seniority levels
Qualifications and experience required / preferences:
• University degree
• 6+ years’ experience in shopper / trade / customer marketing
• Current or previous experience in FMCG companies with proven track record of driving market share growth
• Fluency in English (written & spoken) language and Hungarian
• Strategic skills – ability to build long term shopper strategy aligned with brand strategy
• Ability to create shopper insights based on qualitative and quantitative data
• Creativity and problem-solving approach
• Executional excellence in preparing trade materials (POS, promo sets etc)
• Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners (Brand Team, Sales Teams etc.)
• Flexibility to adapt to constantly changing business environment
• Leadership experience of a team of 2+subordinates
In return we offer:
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Wide responsibility and empowerment
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Constant learning and improvement possibility
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Flexible work arrangements
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Competitive compensation package
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Long term career opportunity
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Company car
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Gross 350 000 Huf cafeteria/year
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Life sickness and accident insurance
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